The Nuni Tortilla Toaster, a consumer appliance created specifically to toast tortillas, has announced that it has launched a fundraising campaign on crowdfunding platform Indiegogo, seeking to raise funds for an initial production run in the Fall of 2016.

Inventor and Founder Elliot Benitez and his team are seeking to raise $100,000 in a span of thirty days. Interested consumers are able to pre-order their choice of tortilla toaster from a variety of selections, including white, black, yellow, blue, and special edition red models.

Benitez says the invention arose from a realization he had when visiting his mother on a break from college between terms. Whenever the family ran short of tortillas at a meal, his mother would leave the table to prepare more. This bothered him enough to make a quick calculation, revealing that his mother had lost approximately sixty full days over the span of twenty years to the task of preparing hot tortillas for the dinner table.

The ensuing invention and Nuni brand have since gained a significant following across social media as part industry innovator/part dramatic ode to tacos, tortillas, and internet culture. Between product demos and campaign updates, the company positions itself as an active member of the very witty, food-loving culture that it is trying to reach.