The Retail Bakers of America welcomes Marlene O'Connell to the association’s team as membership and development director.
"I'm so excited to be a part of an association that is so well respected in the industry," said O'Connell. "I can't wait to continue the success of this group and to grow our ever-important membership."
She brings a strong background in data management, development and relationship marketing. Recently, she has worked with the Concordia University Chicago Foundation in annual giving and operations. Prior to that, she was with S&H Citadel/Carlson Marketing Group, an incentive marketing company, where she helped develop and manage incentive and loyalty programs for a variety of clients.
As RBA’s new membership and development director, O'Connell will be tasked with four main goals:
Organize and utilize the RBA membership database
Networking RBA members through RBA Connect
Grow membership programs and affinity partners
Promote IBIE to RBA members and non-members
For more information, contact:
Membership & Development Director
800.638.0924, ext. 705