Dunkin' Donuts opened 62 new non-traditional locations across the country in 2015. Part of this coast-to-coast expansion included three new locations in California, including one non-traditional restaurant at the Los Angeles International Airport in Terminal 4, as well as at the Naval Medical Center and Marine Corps Air Station Miramar, both based in San Diego.
Dunkin' Donuts' non-traditional offerings are located at airports and other mass transportation terminals, casinos and resorts, hospitals, stadiums, grocery stores, military bases, and colleges and universities. Additional highlights of locations that Dunkin' Donuts opened in 2015 include:
Hartsfield-Jackson Atlanta International Airport – Concourse B
Fort Hood – Kileen, Texas
Madison Square Garden – New York City
Regis College – Weston, Mass.
Valencia College – Orlando, Fla.
"Non-traditional units help introduce the Dunkin' Donuts brand to new guests and markets nationwide, while also providing our existing customer base with greater access to our products as they embark on their daily activities," said Chris Burr, director of non-traditional development, Dunkin' Brands. "As we grow in 2016 and beyond, we will continue to expand our presence in this sector and conveniently deliver high-quality food and beverages in a welcoming environment, quickly, and at affordable prices."
In 2015, Dunkin' Donuts also added a multi-brand location with sister brand Baskin-Robbins at Liberty University in Lynchburg, Virginia, and will open a multi-brand location this year at the Longworth House of Representatives Office Building in Washington, D.C. Multi-brand restaurants that combine Dunkin' Donuts with Baskin-Robbins under one roof offer even more opportunity to drive traffic during various day parts – from early morning breakfast and coffee all the way to after-dinner ice cream cones and ice cream cakes.
Dunkin' Donuts will continue its non-traditional expansion in 2016. Planned upcoming openings in the first part of the year include:
Fiat - Chrysler Headquarters Building – Auburn Hills, Mich.
Port Authority Bus Terminal – New York City
A second location in Terminal A at Ronald Reagan Washington National Airport
Great Wolf Lodge – Sixth location opening in Garden Grove, Calif.
Dunkin' Donuts has been strategically expanding in contiguous markets across the country with a long-term goal of having more than 17,000 Dunkin' Donuts restaurants in the United States alone, and this expansion includes alternative points of distribution. Dunkin' Donuts currently has more than 750 non-traditional locations, including college campuses, mass transit stations, travel centers, supermarkets, entertainment centers and military bases.