Popular family-owned cupcake company Wicked Good Cupcakes partners with the global brand Cinnabon to introduce the newest line of cinnamon spiced holiday treats, Wicked Good Cinnabon Cupcakes in a Jar. Wicked Good Cupcakes founders Tracey and Dani Noonan gained national attention for their innovative and delicious cupcakes in a jar when they appeared on ABC's Shark Tank. Impressed with the concept, the show's host and investor, Kevin O'Leary, helped them expand their burgeoning businesses into a multi-million dollar success in just a few short years.
Former president of Cinnabon and current group president of FOCUS Brands (Cinnabon's parent company), Kat Cole responded to a tweet from the founders and they set up time to talk. Kat quickly became impressed with the mother-daughter team that founded the company and their hunger to learn and grow. After sharing best practices and sound business advice, Kat explored the opportunity for a brand partnership with the founders. The new and amazing Wicked Good Cinnabon Cupcakes are the result of months of ongoing collaboration and mentorship between Kat Cole, the Cinnabon team and Tracey and Dani Noonan.
"Just like us, Kat Cole is a female businesswoman who started at the bottom and worked her way up," explains Tracey Noonan. "With all that she achieved at Cinnabon, and her involvement in many other successful startups, we are amazed and honored that she would take the time to mentor a mother-daughter startup like ours. We are so grateful for this wonderful opportunity," she adds.
"It brings me such joy to work with innovative companies like Wicked Good Cupcakes and the ambitious women who run them," said Kat Cole. "Having been in their shoes as women paving our own paths and being so involved in early stage consumer businesses, I know first-hand about the challenges that up-and-coming entrepreneurs face. I'm glad to lend a helping hand when I come across a young business that has great potential and passionate founders."
The Wicked Good Cupcakes Cinnabon lineup includes:
Wicked Good Cinnabon Cinnamon Roll Cupcake Jar
Wicked Good Cinnabon Cinnamon Spiced Gingerbread Cupcake Jar
Wicked Good Cinnabon Cinnamon Spiced Pumpkin Cupcake Jar
Gluten-Free! Wicked Good Cinnabon Cinnamon Roll Cupcake Jar
All of the Cinnabon offerings are created with Cinnabon signature ingredients, such as Makara Cinnamon, cream cheese frosting and Ooey-Gooey cinnamon spiced filling.