A Smucker’s PB&J Survey, conducted by Toluna, reveals that peanut butter and jelly sandwiches are a timeless classic. The survey found that one-third of surveyed Americans (30%) chose PB&J sandwiches as their favorite comfort food over mac and cheese (21%) and grilled cheese sandwiches (19%).
“Whether you’re enjoying PB&J as an afternoon snack or making a PB&J sandwich for your own child, we know there’s something comforting about the classic combination of Smucker’s Fruit Spreads and JIF® Peanut Butter,” said Maribeth Burns, Vice President, Corporate Communications, The J.M. Smucker Company.
The Smucker’s PB&J Survey, which surveyed 2,000 Americans, found that each generation has a distinct reason for loving a PB&J sandwich:
Nearly 50% of millennials say PB&J is their go-to lunch item, with 37% eating a PB&J sandwich more than two times per week.
Nearly 60% of parents say it’s the easiest lunch and three out of 10 eat a PB&J sandwich themselves when making one for their child.
74% of grandparents love PB&J because it reminds them of their childhood.
Findings also revealed that PB&J is beloved for being great anytime, anywhere, making it an easy option when traveling. One-third of Americans agree that PB&J is the best travel food and nearly half of Americans surveyed agree that PB&J is the best travel food for kids.