The Cheesecake Factory will celebrate National Cheesecake Day in a big way this year by making it a two-day celebration and offering dine-in guests any slice of its more than 30 legendary flavors of cheesecake for half price on both July 29 and July 30.

Traditionally celebrated on July 30, The Cheesecake Factory will start its two-day National Cheesecake Day celebration a day early and unveil its newest flavor – Salted Caramel Cheesecake – on July 29. Dine-in guests can try a slice of the new Salted Caramel Cheesecake, or any of The Cheesecake Factory’s more than 30 legendary flavors of cheesecake, for half price on both Wednesday, July 29 and Thursday, July 30.

The Cheesecake Factory’s Salted Caramel Cheesecake features caramel cheesecake and creamy caramel mousse on a blonde brownie all topped with salted caramel. And for every slice of the new cheesecake sold over the next year, The Cheesecake Factory will donate 25 cents to Feeding America, the nation’s largest domestic hunger relief organization.