Target Corp. is adding more convenience for shoppers with the addition of Starbucks drive-up service.
With the new concept, consumers will be able to order their beverage or cafe item of choice and have it delivered to their car at stores offering the drive-up service.
The service will be available at all the 1,700-plus stores with Starbucks Cafes and drive-up service by October.
“Our guests have long told us drive up is a game-changer, adding convenience to their daily life, especially when they're short on time,” said Mark Schindele, chief stores officer, Target. “We’ve continued listening to our guests, who’ve told us overwhelmingly that drive-up with Starbucks would bring even more ease and joy to every Target run. This one-of-a-kind service — available only at Target — is the latest example of how we’re innovating every day to meet the needs of our guests.”
Target is the first major retailer to offer this service at scale, according to the company. Target has had a 20-year plus partnership with Starbucks.
“Starbucks has a long history of adapting and innovating how we serve our customers, meeting them where they are,” said Mark Ring, senior vice president, US Licensed Stores, Starbucks Canada and Siren Retail. “Offering the Starbucks Experience to the Target drive-up guest is a great example of two iconic brands creating a joyful moment in a way that Starbucks and Target are uniquely positioned to do together.”