Following the successful return of its “Fan Favs” collection, Krispy Kreme Doughnuts has announced that it is now accepting applications for its new role of “Chief Doughnut Dreamer.”
Now through Sunday, June 18, any fan can “apply” via social media for the chance to be Krispy Kreme’s first-ever Chief Doughnut Dreamer and join Krispy Kreme’s Innovation Team at the company’s headquarters in Charlotte, North Carolina. There, they will help to develop a future Fan Fav doughnut, which Krispy Kreme plans to make available to fans. The Chief Doughnut Dreamer will also receive a free year of doughnuts.
“Our fans know Krispy Kreme loves making new, delicious doughnut creations, often through unexpected brand collaborations, but this might be our greatest collab yet,” says Dave Skena, global chief brand officer for Krispy Kreme. “Our fans are constantly sharing ideas for new flavors, so we’re expanding our ‘C-Sweet’ by naming one of them our Chief Doughnut Dreamer! We hope they’ll come create Krispy Kreme’s next Fan Fav with unprecedented access to our Innovation Kitchen to make their doughnut dreams real.”
To apply, Krispy Kreme fans can share a video on Instagram or Twitter demonstrating they have what it takes to become Chief Doughnut Dreamer, using #ChiefDoughnutDreamer and #Contest. Krispy Kreme’s Chief Doughnut Dreamer will be selected via a recipe of passion for Krispy Kreme, doughnut dream creativity and quality of application.
The “Fan Favs” collection is still available through June 18 while supplies last, including the Banana Pudding Doughnut, Chocolate Kreme Pie Doughnut, Key Lime Pe Doughnut and Strawberries & Kreme Doughnut.