Schmackary’s, New York City’s award-winning cookie shop that’s grown in popularity with Broadway stars and fans for the past decade, plans to grow its national footprint to more than 500 units throughout the United States in the coming years.
Schmackary’s has partnered with franchise development firm Fransmart to launch a robust sales and marketing strategy to fuel the cookie company’s national expansion. The brand touts low startup costs, low square footage requirements, minimal labor, streamlined operations, strong sales per square foot and a robust catering and delivery business that provides multiple revenue streams to investors.
“We’ve spent the past decade serving hordes of hungry cookie fans out of our tiny NY storefront and we’re finally answering the call from enthusiasts everywhere to treat the rest of the world to Schmackary’s,” says founder Zachary Schmahl. “We can’t wait for franchisees throughout the US to experience the endless lines of fans and ongoing demand once they get a taste of our incredible cookies.”
Since opening in New York City’s Theatre District in 2012, Schmackary’s has earned critical acclaim for its “Cookies of Broadway.” The flagship store produces more than 3,000 cookies daily to tourists, locals and Broadway stars, who enjoy flavors such as Caramel Apple Crisp, Maple Bacon and Buckeye Moonpie.
Schmackary’s is currently vetting qualified multi-unit owners to bring the cookie company to their local market, and interested potential franchisees can submit inquiries and applications online.