DOVE Chocolate has unveiled a new initiative across its Instagram page encouraging everyone to help honor and uplift mothers and mom figures.
Leading up to Mother’s Day, moms will be the star of DOVE Chocolate’s Instagram channel through content, comments of appreciation and reposts of love and admiration. The brand is asking followers to post a picture of a beloved mom or mom figure and share uplifting messages on how they have positively impacted their lives to celebrate Mother’s Day.
Moms can be entered for the chance to win a feature on the DOVE Chocolate Instagram channel and a self-care day complete with DOVE Chocolate Promises and a spa day. Entrants should tag @DoveChocolate, their mom or mom figure and include #DoveChocolateMOMents, now through Friday, May 12.
“DOVE Chocolate has a long-standing history of supporting women both globally with our CARE partnership as well as in the US with our DOVE InstaGrants program empowering entrepreneurs,” says Martin Terwilliger, senior director, Mars Wrigley. “Mother’s Day is another reason to uplift and celebrate women for the endless amount of care they show others, and to empower moms to prioritize self-care this week and beyond.”