The Dolly Llama, a Los Angeles-based waffle and artisanal ice cream destination, is planning substantial growth in Q1 for 2023 across the country with its first New York City outpost and 3 locations in Texas all within the next 2 months.

The Dolly Llama will open in McAllen, Texas first with its opening on Saturday, March 4, followed by New York City’s East Village location on Saturday, March 11, and two Houston stores anticipated to open by late March in Shenandoah and Pearland. The concept has plans to continue its heavy push to new markets with an entry into Utah and South and North Carolina and more locations planned for California, Nevada, Texas and Florida.

“We’re beyond excited launch in New York and bring The Dolly Llama to more cities in Texas!” says co-founder Eric Shomof. “2022 was a great year for us as we built a foundation of opening franchises in new markets, but 2023 is shaping up to bring even more growth for The Dolly Llama brand. The popularity of the concept has exceeded our expectations and we couldn’t be more thrilled to have over 50 signed deals across the country. We’re thankful to our new and loyal guests who continue to support each opening.”

The Dolly Llama currently operates three locations in greater Los Angeles, one location in Dallas, one location in Jacksonville (Ponte Vedra Beach), one location in Las Vegas and one location in Orlando (Winter Garden). Guests can download ‘The Dolly Llama’ app in the app or play store and join the brands loyalty program to gather points during every visit and redeem for discounts on next orders. Guests can also order right through the app.

The brand prides itself on offering authentic European flavors and techniques, such as Belgian waffles using traditional methods, and the Hong Kong Bubble Waffle prepared with a special batter that produces a unique crispy and custard-like texture. The two unique waffle styles, OG Liege Waffle and Bubble Waffle, are the base of the interactive menu of ‘Top Picks’ waffle and ice cream desserts, ice cream waffle sandwiches, and a ‘Build Your Own’ menu, where customers are encouraged to get creative with unlimited toppings resulting in endless flavor possibilities and combinations.