"The opportunity to open a Lindt Chocolate boutique in the Rolex building brings two premium worlds together," said Christine Bullen, vice president of Direct to Consumer at Lindt USA. "The rich histories and shared Swiss heritage of Rolex and Lindt meet on Fifth Avenue in the most fantastic shopping destination in the world. The opening of our beautiful new store is the perfect way to kick-off the exciting growth planned for the coming year."
Lindt currently operates nearly 50 retail locations, including Lindt Chocolate Shops, Lindt Outlets and Lindt Factory Outlets, where customers are treated to premium chocolate samples, and tasting tips by expert Lindt Chocolate Advisors. Select locations also feature Lindt Chocolate Bars, offering premium chocolate beverages.
The Swiss chocolatier is expanding into the midwest and west coast regions with new retail locations planned for the coming year. The new stores, as well as existing Lindt Chocolate Shops around the country, will begin to offer an increasingly interactive shopping experience with the addition of "make your own bar" stations and other engaging features. In addition to the retail stores, Lindt USA has further diversified its direct to consumer offerings with the 2011 launch of its premium home party sales program, Lindt Chocolate R.S.V.P., an expanded ecommerce presence, and growing corporate gift program.