One of the UK’s most popular plant-based cookie brands is set to expand to the US following international success.
After a successful launch in London’s Covent Garden, Floozie Cookies increased its footprint to Dubai and most recently at Harrods in London, including a recently announced partnership with fashion brand Maison Valentino. Now, the brand will expand officially to the US with franchise opportunities available in all 50 states.
Floozie Cookies was founded in 2020 by renowned pastry chef Kimberly Lin, who honed her pastry skills in some of London’s most acclaimed kitchens, including Claridge’s, The Corinthia and Dominique Ansel Bakery. The concept’s US. expansion marks a homecoming of Chef Lin, who is originally from North America.
Floozie Cookies offers a menu of 100 percent vegan stuffed cookies in five signature flavors. The completely plant-powered menu includes a variety of classic and creative flavors, including Cinnamon Crunch, Chocolate Chunk, Celebration, Pecan Pie, Peanut Butter and Jam and a seasonal flavor that rotates monthly. The menu also features milk drinks, coffee, hot chocolates and sundaes.
“While Floozie Cookies started out as a passion project during the pandemic, it’s been nothing short of incredible to see the brand take on a life of its own with international expansions and a loyal following of vegan cookie fans behind it,” says Chef Lin. “I’m thrilled to continue growing our footprint working with new partners in the US, and continue developing the brand.”