Crumbl Cookies is set to bring its newest store to the heart of Chicago’s Old Town, down the street from the Second City Comedy Club. The cookie bakery company will hold a grand opening and free cookie day on Friday, April 15 and 8 am CST.

“Nothing beats biting into a warm, delicious cookie that you can enjoy, whether delivery, curbside pickup, or in-store takeout,” says Kevin and Meredith Lester, Crumbl co-owners along with their partner, Cory Lester.

Crumbl’s open kitchen allows customers to see the whole cookie-making process, including the eggs being cracked, the flour being sifted and the dough being balled.

“Having our customers see every cookie being made is one of the best experiences of our stores,” says Sawyer Hemsley, Crumbl co-founder and chief operating officer. “Each ingredient is carefully chosen to provide customers with the highest quality cookie on the market.”

The grand opening week menu will contain 6 of the 200+ rotating weekly flavors Crumbl has to offer, including Crumbl’s award-winning Milk Chocolate Chip.

“Our mission statement is to bring friends and family together over a box of the best cookies in the world, and we really hope to bring the people of Chicago together and strengthen the community with our sweet treats,” says Jason McGowan, Crumbl co-founder and chief executive officer.