In the newest edition of Beyond PR, PR Newswire tackles the issue of vetting content and determining credibility, and offer some advice for brands and publishers seeking to build credibility with their audiences.
Developing trust and credibility with content is the subject of an upcoming conference hosted by The Poynter Institute, in partnership with PR Newswire. Creating Credible Content (April 11-13, 2013) will focus on how applying journalistic skills and values to corporate communications and content marketing strategies builds trusting relationships with their audiences.
The Beyond PR blog highlights communications tactics and trends in public relations, investor relations, social media, SEO and content marketing.
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels.