Tropical Smoothie Cafe has joined an exclusive club, hitting a four-digit location count this week with the grand opening of its newest – and 1,000th systemwide – cafe in Flower Mound, Texas.
The bakery-cafe chain is on pace to open 130 new franchised locations in 2021 and has signed agreements for an additional 249 future franchised locations, all going toward its goal of 1,500 cafes by the end of 2024.
“I like to say we’re the biggest brand you’ve never heard of,” says Charles Watson, chief executive officer of Tropical Smoothie Cafe LLC. “We’ve been quietly crushing sales and growth records, thanks to our incredible franchisees who have a passion for this brand and want to open more locations across our target markets.”
Franchisee DYNE Hospitality Group, which owns the new Flower Mound location, has 13 other Tropical Smoothie Cafes in Texas and 70 more across Alabama, Arkansas, Florida, Georgia and Oklahoma.
“Since we opened our first location, we’ve seen the enormous potential of this brand, and we’ve wholeheartedly supported the Tropical Smoothie Cafe mission to ‘Inspire Better’ in the communities we serve through our amazing food and smoothies,” says DYNE Hospitality group co-chief executive officer Nick Crouch. “It’s an honor that we are opening the 1,000th cafe, but what’s even more exciting is the growth and awareness we’re experiencing across the entire system. It’s an extraordinary time to be a Tropical Smoothie Cafe franchisee.”