New York and New Jersey-based Greek from Greece (gfg) Bakery-Cafe has announced that despite the coronavirus pandemic, it maintained its growth trajectory in 2020 and is on track to double its locations by the end of 2021.
Gfg Cafe franchisees can purchase and easily convert an existing restaurant space to lower upfront costs, open the restaurant fast and see a rapid return on their investment.
“The opportunity for low-cost conversions with gfg is beneficial for more than just boosting ROI,” says Dan Rowe, chief executive officer of Fransmart, gfg Cafe’s franchising partner. “Landlords love to work with this type of flexibility and will offer franchisees an excellent deal on a prime location, especially for a fast-growing brand like this one.”
In 2020, gfg Cafe signed a deal to convert 31 Dairy Barn drive-thru convenience stores into its first drive-thru models. Expected to open this year, the newly converted locations will serve grocery and to-go items in addition to the brand’s existing dishes.
“The pandemic presented unique challenges for the restaurant industry,” says Georgios Drosos, founder and chief executive officer of gfg Cafe. “But, while other restaurants have scaled back growth, we’ve seen an uptick in interest and are very excited to continue opening restaurants in prime locations across the US.”