Rob was most recently CFO for Move, Inc. and brings 20 years of consumer market and public company experience to Yelp. He will oversee corporate finance, accounting, investor relations and real estate functions, and will report to Yelp Chief Executive Officer and co-founder, Jeremy Stoppelman.
"Rob's demonstrated track record as a successful public company CFO and hands on business experience made him the perfect candidate to step into this important role on our management team," said Jeremy Stoppelman, CEO and co-founder, Yelp. "Among numerous candidates, we're excited to have found a seasoned Silicon Valley veteran who is eager to help scale a fast growing business like ours."
As CFO for Move, the leader in online real estate that includes Move.com and REALTOR.com, Rob led the company's turnaround efforts by restructuring the capital structure, outlined a long term financial success model, and put in place infrastructure to scale the business.
"I've watched Yelp over the years and have been impressed with their ability to transition offline word of mouth online, quietly dominating the local guide space along the way," said Rob Krolik, CFO, Yelp. "I'm excited to join a company that has established a trusted brand that consumers can rely on every day, and is rapidly scaling its core business around the massive local advertising market worldwide."
Over his career, Rob served as Vice President, Global Finance Operations at eBay Marketplaces division, where his efforts to restructure the financial architecture enabled the company to achieve greater scale, as well as spending time overseas as the interim CFO of eBay Germany. Additionally, Rob served as CFO for Shopping.com where he played an instrumental role in the company's initial public offering and subsequently led the sale of the company to eBay in September 2005.
Rob holds a bachelors in Business Administration from the University of Texas at Austin and is a certified public accountant (inactive).