In January of 2020, a first-of-its-kind, weekend getaway experience dedicated to Nutella will debut in Napa Valley, California. Hotella Nutella will be an exclusive one weekend-only pop-up that will treat three Nutella fans and their guests to a Nutella-themed breakfast experience.

The pop-up will feature larger-than-life jars of Nutella and breakfast decor, and hazelnut and cocoa spread-inspired hotel items. Following in the footsteps of the Nutella Cafés in New York and Chicago, Hotella Nutella will allow fans to experience Nutella through immersive activities that highlight the best of the brand. This includes interactive breakfast sessions dreamed up by the Nutella Weekend Breakfast Chef Team, a panel of notable culinary talent, featuring:

  • A Nutella Breakfast Dinner with Geoffrey Zakarian: Iron Chef and Food Network celebrity judge Geoffrey Zakarian will show guests how to make breakfast for dinner with Nutella.
  • A Savory Soul Food Brunch with Tanya Holland: The chef, TV personality, and owner of Brown Sugar Kitchen will infuse modern Southern breakfast recipes with the magic of Nutella.
  • Pancake Art with Dancakes: The pancake artist team, which performs live pancake art around the world and creates viral videos, will teach fans how to make unforgettable pancake designs using Nutella.

“Hotella Nutella reimagines the joy of the hotel stay with a special breakfast experience that allows fans to enjoy Nutella in new and different ways,” says Todd Midura, Vice President of Marketing at Nutella North America, Ferrero. “We hope our guests learn how to recreate the magic of Hotella Nutella at home, giving them more opportunities to gather with friends and family to enjoy a special breakfast.”

Nutella fans who are legal residents of the 50 U.S. states/ Washington, D.C. and are at least 21 years of age can apply for the chance to win a visit to the property for the weekend of January 10-12, 2020 by going to, and creating a 60-second (or less) video that demonstrates how Nutella makes their mornings special. The Hotella Nutella contest lasts until midnight on December 8, 2019.