According to a 2018 Visa study of small and medium-sized businesses (SMBs) in the United States, 52 percent of consumers either search online or check the business website before visiting a new business. More than 60 percent prefer to be contacted through a digital channel, such as e-mail, website banners or a business’s website.
Yet less than half of SMBs conduct business online, according to the Visa study. This gap suggests that there are big opportunities for companies to utilize digital ways to capture revenue, stay in front of customers and save time and expenses on the daily tasks necessary to run businesses.
Two years ago, Arandas Bakery in Houston introduced an online ordering option on its company website, enabling customers to place custom cake orders and express cake orders online and then pick up and pay for their order in the store. For online custom cake orders, customers now have the option to upload a photo of their desired cake design, so that Arandas cake designers have an accurate depiction to satisfy every customer’s needs.
Online ordering website Cakes.com is all about personalized and customized decorated cakes. DecoPac offers cakes for every age, holiday and celebration. Customers choose a favorite character, brand, sports team or a party theme.