Schools nationwide can experiment with a breakfast sampling of Sunrise Blend with Quinoa Flakes during National School Breakfast Week, March 4-8, says Coleen Donnelly, InHarvest’s corporate chef for K-12 and higher education. This signature product is high in natural plant protein and features two heirloom, intact grains: Kamut Brand Khorasan wheat and Colusari Red Rice.

“Whether in the form of a traditional cafeteria meal, items served from a grab-and-go kiosk, or consumed in the classroom or on the bus, breakfast will always be the most important meal of the day,” she says. “Districts such as Minneapolis Public Schools take seriously their mission to provide options with the highest-quality nutrition in customer-friendly applications. Capitalizing on our Sunrise Blend with Quinoa Flakes is a meaningful approach to achieving this goal.”

NSBW is an annual celebration of the federal School Breakfast Program, which launched as a pilot in 1966 by the USDA’s Food and Nutrition Service. Congress made the program permanent in 1975.

According to the School Nutrition Association (SNA), students who eat school breakfast are more likely to reach higher levels of achievement in math; score higher on standardized tests; enjoy better concentration, memory and alertness; have improved attendance, behavior and academic performance; and maintain a healthy weight. The government program currently serves 14 million students daily.

This year’s campaign theme, “Start Your Engines,” reminds the entire school community that school breakfast provides students a healthy and energizing start to the day. Schools nationwide will celebrate the week with decorations, special menus, customer-centered events and more. For more information on National School Breakfast Week, visit and follow #NSBW19 on social media.