Iconic California donut shop Randy’s Donuts has given itself a new color scheme to celebrate its hometown team making it to the NFL’s championship game this Sunday, February 3.
The makeover is part of a partnership between the shop, the Los Angeles Rams, and Nike. Randy’s Donuts’ famous donut sign at its Inglewood shop has been painted with yellow and blue colors, the shop’s name on the sign has been changed to say “Rams Donuts” in blue letters, and the building was painted bright blue.
“If you like the Rams, you like Nike and you like some doughnuts … it’ll be an unofficial special day,” says Brad Tennesen, senior product manager for Gallagher, a marketing agency that represents Randy’s, the Rams, and Nike.
Randy’s Donuts is also is selling blue and yellow donuts to support the Rams. The donuts, which cost $2.65 (or a dozen for $29.80), are covered in blue icing with yellow icing and yellow sprinkles. There will be a high demand for the donuts in the new few days leading up to the team’s big game against the New England Patriots.
“People are loving it, everyone from the community is coming out to support it,” says Randy’s Donuts Vice President of Operations Samara Friendman.