Peet’s Coffee, which belongs to the JAB Holding Company portfolio that also includes Einstein Bros. Bagels, Krispy Kreme Doughnuts, and Panera Bread, recently took a majority stake in a prominent kombucha brand.
The company recently announced the acquisition of California-based craft brewery Revive Kombucha, with the intent to broaden its nationwide distribution. Revive, a family-run company founded in 2010, produces a line of organic, non-GMO, and fair trade certified kombucha that is carried in grocery chains such as Whole Foods Market and Natural Grocers.
“Building an evergreen ecosystem for the Revive brand has always been part of our mission,” Sean J. Lovett, founder and CEO of Revive Kombucha, said in a statement. “We are excited to further solidify our long-term partnership with Peet’s to fulfill our greater purpose of bringing our super tasty and good-for-you beverages to a larger audience.”
Peet’s products appear in more than 15,000 grocery locations across the country. The deal will allow Peet’s to grow its coffeebar locations by accelerating and strengthening the diversification of its chilled beverage portfolio.
“Kombucha is a natural adjacency to ready-to-drink coffee and our consumers tend to love both,” said Eric Lauterbach, president of the consumer division at Peet’s Coffee. “Adapting our growth strategy to extend access and trial of superior beverage choices across channels in new and convenient locations is key. And knowing the ongoing consumer shift to better for you and functional beverages, our latest long-term investment in Revive reflects our belief in the future growth of the brand.”