Nothing Bundt Cakes, a nationwide bakery chain specializing in handmade bundt cakes, has announced a new partnership with premiere retailer Coton Colors for an exclusive line of handmade table setting and serveware products that will be available in all of Nothing Bundt Cakes’ 270+ locations.

The fun and brightly-colored collection includes unique mugs, cake stands and plates, platters, tumblers, and ornaments. The 17 handmade pieces are meant to bring joy and a celebratory feel, which aligns with both companies’ missions.

“We have been fans of Coton Colors' beautiful designs for some time, and many of our bakeries already sell pieces from their collection to help guests further personalize their special celebrations,” says Nothing Bundt Cakes co-founder and Chairman of the Board Dena Tripp. “We wanted to create this partnership and expand our Coton Colors offerings because we have such similar missions – they are literally the cake stand to our cake.”

Not only do both companies’ missions align, but they also share similar backgrounds. Both were started by women entrepreneurs as home-based businesses and grown to become nationally-known brands.

“At Coton Colors, our designs are created to encourage people to celebrate life's milestones, both big and small,” says Coton Colors Founder and CEO Laura Johnson. “Our partnership with Nothing Bundt Cakes feels like such a natural fit, and we look forward to helping their guests enhance their sweet celebrations.”