When Amy Eilert started her own business, Cupcake Envy, four years ago from the confines of her kitchen, little did she know that she’d trigger an avalanche of interest from people all over the world.
Her cakelets, highly designed and decorated mini cakes sculpted into any shape imaginable – and then shrunk down to the size of a cupcake, have even garnered a cameo spot on the prime time TV show Ugly Betty.
"What makes them so special is their size and that you can customize them and make it special and personal," says Eilert.
Amy’s culinary creations know only the bounds of her own imagination and the desires of the people who ask her to develop something new, special and unique.
For Halloween, tastes tend to turn to the dark and spooky. For Christmas, the holiday spirit abounds with colorful visions of love, caring and sharing.
She’s even made a cakelet which contained a proposal for marriage.
In 2009, Amy began teaching cakelet classes around the United States. In February, 2010, Amy travelled to Austin, TX to judge a baking competition alongside the best pastry chefs in the country at That Takes the Cake Cake Show and Competition.
Her innovative designs have recently earned Eilert a spot as a contestant on Season 8 of the Food Network’s Cake Challenge, where she will be the first contestant to introduce the concept of cakelets to the food network audience.
Her website contains dozens of photos of the cakes she has created. Cakelets can be ordered online for delivery anywhere at www.cupcakeenvy.com