Marlene O’Connell, membership director of the RBA, lists a wide variety of promotional activities that your bakery can execute to bring this special event to life

Logoed T-shirts, hats, aprons and other items can make the holiday more exciting.

Offer something new and exclusive that customers can only get at your bakery during/around National Bakery Day.

Cookies, cake slices, and other small items can help bring in customers.

One RBA member bakery rolled back the price of one of the first products they ever made, “our baguette, which cost 60 cents when we started this journey in 1979!” (Breadworks, Pittsburgh, Pennsylvania)

RBA member Wilson’s Bakery in Warner Robbins, Georgia partners with a local coffee shop to be on site serving their coffee.

Conduct an eating contest (brownies, mini cannoli, etc.) for who can eat the most in 5 minutes.