Download National Bakery Day marketing materials to be placed around your bakery in advance of the holiday.

Last year, Conshohocken Italian Bakery in Pennsylvania offered $1 cannoli all day on National Bakery Day.

Last year, Rheinlander Bakery in Colorado gave away a slice of its scratch- made king cake with every purchase on National Bakery Day.

Your bakery can introduce new products to bring in customers, like Krispy Kreme did recently with its line of ice cream truck-inspired doughnuts.

Contests can stir up excitement among customers. Kolache Factory recently held a contest for fans to create a new kolache flavor.

In honor of National Bakery Day last year, the state of Wisconsin recognized September 17 as Wisconsin Bakery Day as well to celebrate independent retail bakeries and all that they contribute to local communities across the state.