Custom Solutions for a Variety of Needs
Bakery owners believe the collaborative process is as important as the bakery product itself, and industry leaders agree that safety concerns around the coronavirus pandemic continue to have a significant influence on bakery shoppers and their purchasing decisions. Due to economic challenges, many shoppers are looking for more value in the items and fresh baked goods they purchase.
Key considerations
Key considerations are finding solutions to clients’ pain points and problems, with the ultimate goal of elevating offerings and providing a superior product for customers.
Companion projects
Ongoing projects at Companion, a St. Louis bakery, include technical aspects of the bread itself, including crust, crumb, and flavor development.
Helping customers
Companion’s standard biz is down, yet where they have kept their head above water involves customers who are “super challenged” by labor or capacity.
Operational excellence
The St. Louis bakery is established for quick changeovers, putting their operations in good position and having the right equipment to play in that space.
Consumer trend
Since March 2020, a vast majority of meals have been consumed at home by American consumers, changing food preparation drastically.
Shelf life
Shoppers making fewer trips to grocery stores means stale-free and mold-free shelf life of baked goods are becoming even more important factors.
Keeping it fresh
Bakeries are currently placing a high priority on freshness and extended shelf life, which helps them stay relevant to consumers.
Online shopping
Some consumers consider shopping for groceries online to be the more convenient and safer option, while others may struggle with technology-related issues.
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