Consumers are more stressed than ever before, and the consumption numbers prove this to be true. People are turning to food and beverages in record numbers. Data from last year shows that 26% of consumers are eating "comfort" foods, 16% are stress eating, 16% are drinking alcohol and 15% are eating indulgent foods. The main takeaway is that your bakery should focus on menu items that feature indulgent ingredients and comfort foods.

With everyone staying home during the pandemic, in-home dining has jumped in popularity. Consumers also want entertainment. Your bakery can take advantage of the #eatertainment trend by creating kits that allow customers to bake, decorate and share their food experiences.

Focus on what you do best. If you're known for decorating, celebrate that with products that showcase your team's talents. If you're known for donuts, think about new flavors that capitalize on trends.

Small businesses struggled in 2020, so consumers are seeking to support local businesses when possible. Your bakery has an opportunity to share the story of your business with customers. What makes it stand out, and how does it fit into the community?

Health in on the mind of consumers. They are willing to pay more for food that is free of additives and artificial ingredients and that supports a healthy lifestyle. Your bakery can offer better-for-you products free from additives, artificial flavors and colors, and feature healthier ingredients like fruits, seeds or nuts.

You can use these insights as you plan for the New Year and a new approach to selling and succeeding.