“Users are continuing to move away from long-form reviews in favor of short-form feedback, and our new Guides enable people to create a snapshot of their favorite spots to grab a cheap bite, late night snack, or get gourmet fare,” Kara Nortman, Senior Vice President, Consumer Businesses at CityGrid Media says. “When restaurants are part of a particular guide, it very quickly tells users something about that restaurant, whether it is a celebrity chef’s favorite or has the best donuts in town. ”
In conjunction with the launch, some of the country’s top chefs—including Michael Mina, Bradley Ogden, Geoffrey Zakarian, Richard Blais, Kathy Casey, Thierry Rautureau and others – have created their own Guides to let Urbanspoon users know where they like to eat on their nights off. In addition, the Urbanspoon community in cities across the US is already busy creating Guides including its favored “Hidden Treasures” in Boston and the LA “Shabu Shabu Revolution,” with over 1,500 Guides immediately available at launch.
“Despite spending much of my time in the kitchen, I love trying new restaurants as often as possible,” Michael Mina, award-winning chef and restaurateur says. “My favorite restaurants exemplify cooking with bold, balanced flavor. It is always a joy for me to experience new techniques, flavor profiles and talents, and I am excited to be able to more easily share my discoveries with others.”