Cinnabon names new brand president

Image courtesy of Cinnabon
 
Cinnamon roll bakery chain Cinnabon, a subsidiary of Focus Brands, Inc., recently announced that it had promoted Kristen Hartman to the role of Brand President. She will be responsible for the brand's strategy and continued business growth.

“We are thrilled to have Kristen step into the role as President of Cinnabon. With her business expertise, love of the customer and passion for the brand teams, we are excited for her to lead Cinnabon through its continued growth,” says Kat Cole, FOCUS Brands COO and President, North America.

Hartman had previously served as vice-president of marketing for Focus Brands. In that capacity, she oversaw brand marketing, menu innovation, and consumer engagement strategies for Cinnabon. In 2015, she was promoted to senior vice-president of global marketing for the Snack Brands, and had recently been serving as senior vice-president of brand marketing strategy.

“I am honored to have the opportunity to return to Cinnabon and, most importantly, reconnect with the franchisees who have contributed so much to the brand's accomplishments.  I've enjoyed watching them flourish and am excited to contribute to their future success,” says Hartman. “It's a wonderful feeling to be part of a brand that brings a smile and so many special memories to mind whenever it's mentioned.”