Quiznos, pioneer of the toasted sandwich, recently unveiled a new national broadcast advertising campaign featuring three cats - nicknamed the "Singimals"- singing the features of Quiznos new $5, $4, $3 menu offerings. This advertising spot is the first of the fun and humorous "Singimals" commercials, which began running on national and local television and radio beginning July 19. The campaign will feature an online contest where consumers can upload their own versions of the "Singimals" song for the chance to win a $5,000, $4,000 or $3,000 cash prize. The winning submission will be aired on national television or radio as part of Quiznos 5, 4, 3 campaign.
The "Singimals" campaign was created by marketing agency WONGDOODY with inspiration from popular internet videos featuring pets. The concept and preparation for the commercial took only three days, including the making of the animal wardrobe. The three male cats, who shared their own padded trailer for the shoot, were only on set for one day and the final commercial was completed five days later.
Beginning Aug. 2, Quiznos will hold a contest challenging consumers to create music videos utilizing the song from the 5, 4, 3 "Singimals" commercial. Videos will be uploaded directly to Quiznos.com and must include fun photos and incorporate the 5, 4, 3 song in some way. Consumers will have six weeks to enter, followed by a two week online consumer voting process to determine the three winners. The Quiznos creative team will define the top 10 video submissions for consumer voting. The three winning creators will win $5,000, $4,000 and $3,000, respectively, and the top song will debut on national television or radio.