Dunkin Croissant Donut
More than a year after the debut of the Cronut, there’s still a line outside the Dominique Ansel Bakery in New York. The spectacle has attracted legions of copycats—Crumbs Bake Shop made the Crumbnut. Now, Dunkin’ Donuts has announced on November 3 that the chain will offer its own “Croissant Donut.”
The company reported that its product is not a Cronut. It also explained that croissant-doughnut hybrids have been around for decades. Dunkin’ Donuts stores in Korea were selling one, called the New York Pie Donut, last summer.
Dunkin' Donuts is bringing together two bakery favorites into one tasty treat, announcing plans to launch the Croissant Donut at participating Dunkin' Donuts restaurants nationwide beginning on Monday, November 3. Dunkin' Donuts' Croissant Donut features a delicate and flaky croissant ring that is glazed like a donut. The Croissant Donut will be made in limited quantities and served each day while supplies last for a limited time only at participating restaurants nationwide. The suggested retail price is $2.49.
"Dunkin' Donuts' baking heritage goes back nearly 65 years and we are proud to extend our bakery lineup with the addition of our new Croissant Donut," says Jeff Miller, Dunkin' Brands Executive Chef and Vice President of Culinary Innovation. "The Croissant Donut has 24 layers of buttery dough and is covered with the same sweet distinctive glaze used on our Glazed Donuts, creating the ultimate pastry that is crisp on the outside and soft and flaky on the inside. We look forward to bringing this new, unique bakery item to our guests nationwide."
Dunkin' Donuts has developed a white branded gift box with a clear window specially designed to hold one individual Croissant Donut. Available at participating Dunkin' Donuts restaurants, the window box is the perfect way to showcase the Croissant Donut and present it in a beautiful way to any donut lover.
As part of the launch, Dunkin' Donuts selected 12 lucky members of its DD Perks loyalty program to be honored with a special Croissant Donut tasting at a Dunkin' Donuts restaurant in his or her market during the first week of November. At each tasting, the DD Perks member will have the chance to be among the first to try the new treat, and Croissant Donuts will be offered free to the first 500 guests while supplies last.
Finally, this month Dunkin' Donuts will kick-off a Croissant Donut sampling vehicle tour in select cities throughout the Northeast to give people the opportunity to try the Croissant Donut, as well as the brand's new Rainforest Alliance Certified Dark Roast Coffee.
Dunkin' Donuts has been a leader in the donut category for nearly 65 years, selling 2.5 billion donuts and MUNCHKINS donut hole treats annually worldwide. Within the United States, Dunkin' Donuts offers more than 70 varieties of donuts, including beloved flavors such as Boston Kreme, Glazed, Chocolate Glazed Cake and Chocolate Frosted.