Krispy Kreme asks fans to pick next glazed doughnut flavor

Image courtesy of Krispy Kreme
 
For the first time ever, Krispy Kreme Doughnuts is looking for help in picking its next limited-time flavor. The company just announced that it is holding a special vote on its website to determine the winning flavor that will be available for one week this spring.

From January 16-22, fans can vote between blueberry, lemon, caramel, and maple. One vote is allowed per day, with the winning selection to be announced on Thursday, January 25.

“In 2017, our fans responded with tremendous enthusiasm regarding how we innovated around our Original Glazed Doughnut. We turned it green for St. Patrick’s Day. We eclipsed it with mouth-watering chocolate glaze for the total solar eclipse. And we sweetened it with warm gingerbread molasses to create a new holiday glazed favorite,” says Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts.

“To begin this year, we're tapping that enthusiasm and mobilizing that engagement to make our fans full-fledged innovation partners. It's an unprecedented step for Krispy Kreme as a brand and enhances what is already an awesome doughnut experience for our customers.”