Dunkin’ Donuts introduces ‘store of the future’
The brand’s new store design will provide a modern atmosphere with innovative design and technology. Among these new innovations will be the first-ever drive-thru lane for mobile ordering. The changes will not only make Dunkin’ Donuts more visually appealing, but also faster and more convenient.
“The launch of our next generation concept store marks one of the most important moments in Dunkin' Donuts' growth as an on-the-go, beverage-led brand,” says Dave Hoffmann, President of Dunkin' Donuts U.S. and Canada. “We have worked closely with our franchisee community to create a positive, energetic atmosphere for our guests that remains true to our heritage, while emphasizing and enhancing the unparalleled convenience, digital innovation, and restaurant excellence that distinguishes Dunkin'.”
Convenience will be key with the new stores. The aforementioned mobile ordering lane will be exclusive to DD Perks members who order ahead through Dunkin's Mobile App. Inside, the stores will feature fully-integrated digital kiosks for customers to order with or without help from staff.
Products will also be a primary focus in 2018. Dunkin’ Donuts’ signature cold beverages will be served through an innovative tap system that pours cold beverages like coffees, iced teas, cold brew coffee, and nitro infused cold brew coffee. Meanwhile, expanded Grab-and-Go units will feature bottled beverages, fruits, and packaged snacks like apple sauce, yogurt, and beef jerky.