Brownie Brittle craze gains momentum
Sheila G's Brownie Brittle, a rich gourmet brownie snack with a crisp cookie crunch, recently added Stop & Shop and Top's to its list of major retailers. Sheila G's Brownie Brittle will also begin shipping orders for the military to NEXCOM (Navy) and AAFES (Army Air Force Exchange Service) in July, as well as varying Duty Free shops in airports across the U.S.
"The results are in," adds Joyce Morris, Danthan Military Distributors, Inc., Vice President of Marketing. "Our service men and women love Brownie Brittle. It's a taste of home now available to our troops in every part of the globe."
Nate Barbanel, President, Aero-Cos International, Inc., shares his thoughts on bringing this product to his own customers, "We are pleased to announce the launch of Brownie Brittle to the Duty Free and Travel Retail Market. The initial reaction has been exceptionally strong and it is indeed pure indulgence. A new twist on an American classic for the world to enjoy."
Sheila G's Brownie Brittle was first on the scene at this year's Winter Fancy Food Show in San Francisco where it was described by gourmet food enthusiasts as a runaway hit. It will be shown again at the Summer Fancy Food Show July 10th -12th in Washington, DC. "Once again, we'll participate in the New Product Showcase and we will be sampling all three flavors at our booth, #4345B," said Sheila Mains, creator of Brownie Brittle and President and CEO of Sheila G Brands, Inc. "We have ramped up our production and are excited to meet with other retailers who are interested in introducing this snack sensation to their chocolate-loving shoppers."