Collegiate sports just got sweeter

If you like college football, basketball and baseball, and have a sweet tooth, a special treat is now available. My Idolpops LLC, a leading, premium confectionery manufacturer, is using the "fun power of the lollipop" to place the limelight on US college sports with lollipops available at campus bookstores and major national retailers. With more than 70 flavors, from Root Beer and Mocha Cappuccino to Cotton Candy, My Idolpops' sports lollipops are in the detailed shapes of football helmets, basketballs, footballs and baseballs.

The sweet Collegiate Sports line will be featured in a new program set up with ICBA/The Independent College Bookstore Association's 144 member colleges such as University of Tennessee, University of Missouri, University of Wisconsin, University of Oregon, University of Texas, Boise State University, and California State University Fullerton (a college with a leading baseball team). Special "licensed" lollipops include top colleges such as the University of Southern California/USC and Michigan State University/MSU.

Lollipops are big business, representing a $400 million segment of the over-12-billion-dollar candy business ... and sweet success is coming early for My Idolpops - a company committed to creating and marketing custom-designed lollipops, all made in the USA with the highest quality standards. My Idolpops is unique in that it uses custom-designed proprietary molds to exhibit the actual shape of licensed brands, characters or logos ... a key reason why the Company has just been selected to develop pops for the characters of an upcoming A-list celebrity, animated Hollywood film. The Company has hired the business development firm Venture Studios of Los Angeles to spearhead and promote new licensing and marketing initiatives.