Marley Coffee continues international expansion
Marley Coffee, a sustainably grown, ethically farmed and artisan roasted gourmet coffee, today announced a distribution agreement with Com.Dicalla S.A., which will make Marley Coffee available in South America for the first time. The agreement will initially introduce retailers and foodservice operators in Chile to Marley Coffee.
Retail distribution by Dicalla is expected to bring Marley Coffee to at least 60 grocery and specialty gourmet retail stores throughout Chile, the ribbon-shaped, mountainous country on the west coast of South America with a population of approximately 17 million. Com.Dicalla also services the office coffee service (OCS), vending and foodservice channels in Chile. The initial distribution order consists of six varieties of Marley Coffee Organic Ground and six varieties of Marley Coffee Whole Bean.
"Chileans love premium quality coffee and we have many retailers and other partners in Chile who are eager to make Marley Coffee available to their customers," says Roberto Lasen, Gerente General, Com.Dicalla S.A. "For years we have provided our customers with the highest quality products and we're honored to add Marley Coffee to our portfolio. Their delicious, organic coffee and commitment to coffee farmers and sustainable business practices are values we admire and share."
"South America is among the world's largest exporters of coffee, so we are very proud to be among the premium coffees Dicalla has chosen to import to Chile," says Rohan Marley, chairman, Marley Coffee. "Marley Coffee is now in North America, South America, Europe and Asia. Our movement continues to grow!"
"Chileans have a demanding palette when it comes to coffee, so we are very pleased that Dicalla has chosen to distribute Marley Coffee to its customers," says Brent Toevs, CEO, Marley Coffee. "We are building distribution across the globe as we make Marley Coffee available to people who appreciate our products and our mission."
For the home, Marley Coffee currently offers two new varieties of Jamaica Blue Mountain Ground Coffee roasts and six varieties of certified USDA Organic Ground Coffee as well as Whole Bean Coffee and compostable Single-Serve At-Home Pods. The new Marley Coffee RealCup™, compatible with most models of the popular Keurig-brand single-serve coffee brewers, will be available in September 2012 in an array of roasts for both home and office use.
Marley Coffee is also available for the trade in Traditional 2.5oz Fracs, compostable Single-Serve Breakroom Pods, and Branded Vending and Foodservice Solutions. In addition, the company recently introduced its first mobile retail concept, the Marley Coffee-brand Bike Caffe, which has already started selling to franchise buyers.
All Marley Coffee products live up to the Rastafari standards of ITAL, standing for all things Pure, True and Vital. A portion of all sales of Marley Coffee supports the Kicks for Cause Foundation. Started by Marley Coffee, Kicks for Cause aims to build playable soccer fields and soccer camps for children of coffee-producing communities in Jamaica.