Videos are a must-have for any small business. According to Limelight, in 2020, people globally watched almost seven hours and 55 minutes of online videos on average per week, up 16% compared to 2019. And in a world that’s always in a hurry, short-form video content ranging from 4-30 seconds will continue to explode in 2021, thanks to the rise of platforms like Reels and Stories on Instagram, Facebook, Snapchat, TikTok, and more.

Social media live streaming has become a compelling tool for brands to cut through the clutter online through a human lens — especially with some smart promotion of the stream in advance. Use this trend to your benefit to produce content that connects with your community without a big price tag attached. Prioritize content value and real-time engagement over production spend. Then extend the life of your content by capturing the best moments of your livestream into bite-size bits you can share later.

Multi-frame carousels get your audience engaged by swiping. Carousel posts are most effective when sharing related images, such as new menu items.

Podcast stories can be an essential marketing tool for small businesses when it comes to reaching customers and positioning their brand as a top authority in a particular topic or field. Not only are they low-cost to produce, but with an original podcast series, you can lean on guest experts and leaders who can amplify your business to their own networks via social media.

A top design theme for graphics this year is encouraging your audience to shop small and share their favorite local spots. Shareable instagram templates are the easiest way to get the community buzzing — and recommending your business to family and friends. Also, don’t forget to highlight the ways your business contributes to the local community, whether through volunteer opportunities or efforts to promote social change within your neighborhood.

Color has a surprising impact on consumer positivity, and 2021 is all about using vibrant tones to lift our collective mood with a sense of playfulness.

Self-care will continue to be a major trend in 2021 as consumers flock to buy products that alleviate anxiety and find balance. Make it a topic of conversation on your social feeds. Ask your customers how they’ve embraced self-care through Instagram Stories and share some of the best responses.

The new year is the perfect time to celebrate the regenerative powers of nature and the great outdoors. Bring this fresh air approach to your social feeds. Lean into product imagery that showcases your brand in action outside, like a picnic scene.