National Bakery Day is nearly two months away, taking place Friday, September 14, 2018. This second-annual event looks to be a better, more profitable follow-up to the hugely successful first edition.
There has never been a more important campaign for independent retail bakeries across the country to rally around than National Bakery Day, which is why your local bakery should look for unique promotions that can help it shine and sparkle and, better yet, profit from the experience.
The following slides contain some great ideas generated by retail bakeries for last year's National Bakery Day, as well as some ideas we gathered from our National Bakery Day drawing in which we asked our followers on social media to share their plans for a chance to win one of three great prizes from our friends at CakeSafe.
Mitchies Munchies in Las Vegas, Nevada will have a “dough raiser” for Icing Smiles, Inc. Throughout the month of September, a portion of all sales generated will be donated to Icing Smiles and the great work that it does to provide custom celebration cakes and other treats to families impacted by the critical illness of a child.
One of the biggest names to participate in National Bakery Day last year was Flour Bakery + Café. James Beard Foundation award-winner Joanne Chang's bakery sold special mini chocolate cupcakes with rainbow sprinkles, with proceeds going to Share Our Strength’s No Kid Hungry campaign.
Image courtesy of Flour Bakery + Café
Limited time offers (LTOs) work by energizing your customer base to act now. Typically, this can be done through unique products that can’t be found at the bakery any other day. Think about creating a limited-edition, one-time-only pastry or donut or bread that you make exclusively for National Bakery Day.
Last year in Chicago, the famous Roeser’s Bakery gave away a free funfetti donut with every purchase. The bakery also sold a custom cookie with 100% of the proceeds going to hurricane relief efforts.
Image courtesy of Roeser's Bakery
As part of our National Bakery Day drawing, Victoria’s Sugar Shack in Kingman, Arizona shared that it will hold a raffle for “A day in the life of the Sugar Shack bakery” where the winner will visit the bakery and see how all the cakes, breads, and pastries are made.
Image courtesy of Victoria's Sugar Shack
Cherry Laurel Bakery, Cafe & Catering Company in Athens, Texas shared that it will be celebrating its 28th anniversary around the same time as National Bakery Day this year, so it will celebrate both occasions by giving out slices of its Butterum cake that week, as well as homemade yeast rolls with butter and honey.
Last year, Tiffany's Bakery and Eatery in Columbia, South Carolina celebrated its 40th anniversary on National Bakery Day. The bakery used the number 40 with promotions, such as 40 cent bakery items, special cookies in the shape of the number 40, and a giveaway of a $40 store gift certificate every hour at 40 minutes after.
Image courtesy of Tiffany's Bakery and Eatery
Last year, JudyPie in Grapevine, Texas held a pie baking contest for home bakers in the community that was judged by a team from Le Cordon Blue. The winning pie became JudyPie’s Pie of the Month, with proceeds from its sales being donated to the pie winner’s favorite charity.
Eating contests are also very popular. Last year, Cannon’s Bakery in Newark, Delaware held a 1-pound éclair eating contest, with the winner receiving free cake for a year. Also, the bakery celebrated with free samples, a chocolate dipping station, special prices on cupcakes, a kids decorating station, and demonstrations.
Image courtesy of JudyPie
Several local and state governments made official proclamations on National Bakery Day last year. The states of Illinois and Minnesota officially recognized it, among others. Retail bakeries can ask mayor, governor, and state representatives for proclamations on that day.
Image courtesy of Grandma's Bakery, White Bear Lake, M.N.