Top Ten Crazy (But Effective!) Bakery Promotions - Ten Creative Ways to Promote Your Business.
Men can still enjoy their donuts with all the extras on top during “Bald Thursdays,” a unique promotion at Congdon’s Doughnuts in Wells, ME. Discounts depend on your level of baldness.
10% off for Receding Hair Line
20% off for Crown Balding
30% off for Extensive Hair Loss
Customers of Kretchmar’s Bakery in Beaver, PA, can join Kretchmar's Coffee Clique to earn a free cup of gourmet coffee and a donut by buying 12 cups of coffee, available in House Blend, French Roast and Decaf. Customers enter their card number or phone number online at www.kbakery.com to see how many coffees they must buy until their next free coffee and donut.
Freed’s Bakery is running a current promotion, “WE'LL TRADE YOU CUPCAKES FOR CANS!” Freed’s asks customers to bring in a non-perishable food item and get a free cupcake. Limit one per customer per day and all proceeds go to Three Square Food Bank.
Eleni’s Cookies in New York City promoted its Thanksgiving 2012 collection (www.elenis.com) with a special offer for early-bird customers to receive 20% off orders placed prior to Nov. 9.
Haydel’s Bakery in New Orleans announced through the sale of its Pink Ribbon King Cake last month that the bakery is making a $965 donation to The Pink Ribbon Shop Fund for Breast Cancer Research at MD Anderson. Haydel’s donated $5 from each cake sold in October to the cause – a total of 193 Pink Ribbon King Cakes.
When the dam broke and the water in Tempe Town Lake whooshed away two years ago, Honey Moon Sweets in Tempe, AZ, unearthed — so to speak — an old family recipe for Tempe Mud Pies. Offered in adorable mini versions, each rich and gooey three-inch mud pie sold for $2 each in this limited-time promotion.
Cako Cupcakes, with eight stores in the San Francisco Bay area, is promoting the Cako Thanksgiving Sweepstakes to win Free Cupcakes for “you and a friend!” This unique cupcake shop, a 2012 finalist for the city’s “Best Unusual Cupcake,” also recently celebrated the San Francisco Giants World Series victory parade with a special promotion in which customers received a San Francisco Giants cupcake.
College students get 15% off with a student ID when they download Sublime Posters online (www.sublimedoughnuts.com) from Sublime Doughnuts in Atlanta, GA, just minutes from Georgia Tech. Students also enjoy their donuts and burgers, too, when they head over to Sublime’s neighbor Cypress Street Pint & Ale for a “Sublime Doughnut Burger” topped with cheddar, caramelized onions and bacon – stacked between two Sublime donuts.
Caramanda’s Bake Shoppe in Lexington, KY, recently invited fans to come to their bakery for free samples of new cupcake flavors like White Lavender and Grass Hopper, and then vote on Facebook for their “flavorite.” The top six flavors make it on Caramanda’s fall menu.
Leske’s Bakery, in the Brooklyn, NY, neighborhood of Bay Ridge, used Facebook to communicate with its 5,000 loyal fans during Hurricane Sandy in late October and conducted a special promotion to help lighten a tense mood. “Stuck at home in Bay Ridge? Come visit us, or leave a comment below. The four best answers get a free blackout cake after Sandy leaves.” Harry Hawk, Leske’s manager, says they received 50 responses and picked four winners a few days after the hurricane. “There’s nothing life-saving about a cake, but it is something to lift your spirits,” he says.