To truly take advantage of the advertising power of social media, all channels need to be utilized in unison to maximize coverage. But instead of just randomly posting pictures of your products and offering specials, employ strategies that make the most of these free advertising media.
April Weilbacher and Ashley Landerman, co-owners of 2Tarts Bakery in New Braunfels, Texas offer these tips to maximizing your social media.
Engage your customers when you use Facebook. Try not to sell and advertise directly, Weilbacher says. You want to build relationships, not advertise. Sharing other links that you and your staff like shows customers your commitment to the relationship beyond trying to sell them products.
To ensure you maximize your exposure to your followers, try to post frequently and when your followers are logged in. The insight buttons at the top of your page provide great data to start with. If this happens during non-business hours, you can schedule posts at later times through existing Facebook tools.
Instagram might appear to some newcomers as just a social media platform that allows users to post pictures, but it is more. Instagram makes Facebook and Pinterest better, Weilbacher says.
Using the Instagram filters, or if you wish to other filters from the app store, you can make all of your images a certain quality across all your social media. Remember to use the same filters for all your photos. This adds consistency to your posts.
The engagement numbers on Instagram are great, says co-owner Ashley Landerman. Instagram activity does translate to revenue. Instagram makes a great source for inspiration and offers an open dialogue with other bakeries and customers.
The first thing you should do when using Pinterest is to register your website if you haven’t already. Pinterest now offers analytics for activity, but your website needs to be registered.
If you don’t know how to do this, speak with your web designer as soon as possible to get this done. While you’ve got your web designer’s attention, also discuss getting a “pin it” button to appear when your images are hovered over with the mouse. This allows users to pin your pictures straight to boards from your site.
Average users on Facebook are getting older, target this demographic with higher end and more expensive items.
On the other hand, Instagram users tend to be younger, smaller ticket items like coffees and cupcakes or cookies will appeal to this audience more than expensive decorated cakes.
• For ease in logging in and out, use your business’ name as a separate account so it doesn’t get mixed up with a personal account.
• Instagram and Twitter use the same hashtag (#) language. Use hashtags to connect all posts with the same hashtag.
• A geotag shows viewers where you’re located at the time of your post. Always geotag your posts.