The parallel trend of delicious and better-for-you offerings allows consumers to feel like they can enjoy a guilt-free treat without sacrificing indulgent flavor.

Many have adopted a pragmatic approach – considering both what has been and what could be – leaving massive potential for where the industry and its players could be over the next 12 months. 

Due to social media health messages, manufacturers are looking for ways to offer traditional findings with a healthy twist. 

A number of research reports have found that younger generations are more likely to be influenced by a company’s sustainability initiatives.

While alternative grains such as quinoa and chickpeas have been popular for some time, 2023 could see more growth for millets, including sorghum.