Healthy Fast Food, Inc., parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt cafes, announced the signing of a franchise area development agreement with Regents Management, LLC, providing for the expansion of the U-SWIRL self-serve frozen yogurt concept into Boise, Idaho.
Referred to as the Treasure Valley of the U.S. intermountain region, Boise is ranked as the third largest city in the Northwest and is the capital of Idaho. The Boise metropolitan area is home to nearly 600,000 people, including nearly 20,000 students attending Boise State University. Led by its general manager Ben Poulsen, Regents Management intends to establish Boise's first U-SWIRL cafe on the western side of the metro region near the fast growing suburban communities of Eagle and Meridian. Based on the leasing and construction plan, Poulsen hopes to host U-SWIRL-Boise's first grand opening on or about October 1, 2010.
The Regents Management team is experienced in operating several other businesses in areas ranging from construction to medical practices. "We have long recognized that when building any business, the determining factor in achieving success is the delivery of a rich, meaningful and positive experience for the customer. It became evident to us when conducting our due diligence on the U-SWIRL opportunity that the customer is central to the U-SWIRL business model. The idea of providing not just a delicious treat, but one focused on the health of the consumer, really appeals to us," stated Poulsen.
Continuing, Poulsen noted, "Those living in Boise are honest, hard working people who greatly value family, quality products and services and healthy living – precisely the same values shared by the management team at U-SWIRL International and Healthy Fast Food. Consequently, we fully expect that U-SWIRL's introduction into the Boise market will be warmly welcomed by adults and kids, alike, and fast prove to be a very popular family destination for healthier frozen treats."
Regents Management joins other new franchise partners and area developers who have contracted with U-SWIRL International to establish up to 30 new U-SWIRL cafes in Reno, Nevada; Monmouth County, New Jersey and in both Phoenix and Tucson, Arizona. Since its founding in early 2009, U-SWIRL International and its parent Healthy Fast Food have helped to establish eight operational U-SWIRL cafes (six Company-owned and two franchise cafes), where customers now flock to choose as many yogurt flavors and toppings as they like, and then pay by ounce for their unique creations. Next in line to open is the second franchise location in Reno, which is currently under construction and slated to open in September of this year. Area developers in New Jersey and Arizona are actively negotiating retail space in their respective markets with plans to open at least four more cafes prior to year end.