To celebrate this new partnership, the bite-sized cupcake bakery is offering New York Yankees-themed cupcake packs featuring a special sleeve. The special-edition packs will be available at all 14 retail locations and can be shipped anywhere in the Yankees' home television territory of New York, New Jersey, and Connecticut.
Fans can get the Pinstripe Latest & Greatest (25 cupcakes), Double Header (50 cupcakes), and Grand Slam (100 cupcakes). As part of the new partnership, Baked by Melissa cupcakes will also be a featured dessert in the Yankees' Legends Suite Club, and Baked by Melissa customers will have the opportunity to participate in promotional giveaways for game tickets and apparel at its stores.
"When I started Baked by Melissa ten years ago out of my small Manhattan apartment, I could never have imagined becoming an Official Cupcake of the Yankees. They are the most well-known and beloved sports team in our New York City home, and we could not be more thrilled as a company to be partnering with them," says Baked by Melissa president Melissa Ben-Ishay.
“We are extremely excited to be partnering with Baked by Melissa and look forward to working together, especially to enhance the company’s brand and drive its product sales in the tri-state area and online,” says Michael J. Tusiani, New York Yankees Senior Vice President, Partnerships.