Image courtesy of InterContinental Hotels Group
Hungry travelers will now have a sweet new way to enjoy their stay at Holiday Inn Express hotels nationwide, with the introduction of Cinnabon Sweet Rolls to the Holiday Inn Express Express Start Breakfast bar.

“We are constantly innovating the Holiday Inn Express experience for our guests, and last year announced the revamped Express Start Breakfast bar offerings to include fresh egg and meat products, egg white omelets and a new pancake recipe for our one touch pancake machine. A Holiday Inn Express breakfast staple is the classic cinnamon roll and our partnership with Cinnabon brings a new recipe our guests will love,” says Jennifer Gribble, Vice President, Global Holiday Inn Express, Mainstream Growth.

Cinnabon Sweet Rolls are made with Cinnabon Makara Cinnamon, brown sugar, and cinnamon schmear, and are topped with the brand's signature cream cheese frosting. They are currently being served in over 650 Holiday Inn Express locations nationwide, and will be added to the Holiday Inn Express Start Breakfast bar at 1,600 hotels by the end of 2018.

“At Cinnabon, we aim to provide new and exciting opportunities for fans to experience the quality ingredients and irresistible taste of our products. Partnering with Holiday Inn Express is a natural way to bring Cinnabon offerings to guests outside of our bakery. The smell of our iconic Cinnabon cinnamon rolls is the perfect way to wake up and start your day!” says Dave Mikita, SVP and President of Global Channels, FOCUS Brands.