From Friday, June 8 until Labor Day weekend, the company will be showing consumers how to “S'MORE BETTER” at events, retail locations, and in select neighborhoods on both the West Coast and East Coast, with including special appearances on National S'mores Day on August 10.
The SMASHMALLOW S'MORE BETTER experience will be giving out s'mores featuring 100% organic sugar and gluten-free ingredients. Signature flavors such as cookie dough, mint chocolate chip, cinnamon churro, and strawberries & cream will be paired with Ghirardelli chocolate and Annie’s Homegrown Graham Crackers.
“We're thrilled to be hitting the road this summer, bringing the 'S'MORE BETTER experience to fans around the country,” says David Lacy, CEO of SmashMallow. “S'mores are such a nostalgic summertime favorite and we feel our mallows are the magic ingredient that provide consumers a fun, flavorful and creative way to enjoy this classic treat in a more mindful manner than ever before.”
The SMASHMALLOW S'MORE BETTER vehicle will be popping up in states like Washington, Oregon, California, New York, New Jersey, Pennsylvania, and more in the next few months.