Image courtesy of Coco Di Mama

Coco Di Mama has been making headlines with a product that looks unappealing to some, but is more flavorful than its color suggests.

The café’s Activated Charcoal Vegan Croissant looks like a croissant that may have been left in the oven for way too long, but it’s actually by design. Charcoal baked goods have become trendy recently, as activated charcoal is a “superfood” that actually provides a healthy boost to products.

According to Coco Di Mama, the alkaline properties of charcoal in the croissant help to detoxify any poisons in the body by neutralizing excess stomach acids.

Aside from the activated charcoal, the croissant’s other ingredients also add a unique twist to it. Unlike a regular croissant, there is no butter – instead using sunflower margarine. It also uses soy, barley flour, sugar, and lemon. The café advertises it by stating, “It 100% tastes better than it looks.”

Coco Di Mama sells the Activated Charcoal Vegan Croissant for £1.80 (about $2.50 U.S.) each, and the product contains about 285 calories per serving.