Image courtesy of Ben's Soft Pretzels
In a recent press release, Ben’s Soft Pretzels announced that it is the first soft pretzel company in the country to offer customers the ability to order on-the-go via their mobile devices.

The Ben's Pretzels App allows customers to skip the line at their nearest Ben's Soft Pretzels bakery. As an added enticement, the bakery is giving an introductory 5% discount on all orders placed on the mobile app.

“We couldn't be more excited to help our raving pretzel fans order on-the-go,” says Ben's Soft Pretzels co-founder Brian Krider. “One of the best parts about being in this business is the ability to connect with our guests through our product. Now with the addition of mobile online ordering, we can foster those connections outside of the bakery and show our gratitude through the loyalty rewards program.”

Through the Ben’s Pretzels App, customers can locate their nearest bakery, take advantage of special deals and coupons, and earn a 6% loyalty reward for future purchases. Customers can also get a free pretzel when they download the app.