The donut shops will be offering a Willy Wonka-inspired donut, with a special prize inside for a lucky few. The donut features chocolate mousse, chocolate sprinkles, and chocolate chips.
From March 2-9, one donut per day will have a golden ticket inside. These golden tickets will be redeemed for a tour of Sweetwater's brand new store in Plainwell, Michigan and three dozen donuts.
“It's something that we like to do. We like to have fun and make different donuts, make people happy. That's what we like to do is make donuts and have fun,” says Jessica Reynolds of Sweetwater's Donut Mill Plainwell.